Category Archives: Inspiration
Posted by Peter Kazmaier
When people ask me this question, they are usually asking because they or someone they know is active or will be active in writing a book, and they are wondering what to expect. Others ask it because they are skeptical that it is even possible to make money without going through a traditional publisher.
My answer is usually a qualified “yes” it is possible (but certainly not guaranteed) to make money through an indie or as I prefer to call it, a micro-publishing endeavor.
Why the qualification? There are three basic reasons.
Indie or Micro-Publishing is a Small Business Endeavor
The first thing that one has to remember: Micro-Publishing is a small business. Like other small businesses, this means you will likely not be making money out of the starting gate. Rather, like other small business start-ups, you will have to put in long hours with little remuneration, and finally there is significant risk that you will run out of money, patience, or interest before the business begins to pay off. This comes with the territory of starting something you own.
A case in point, many writers that try to find a traditional publisher also spend a great deal of time writing with no remuneration and then attempting to convince a publisher to take on their manuscript (also with no remuneration). This start-up time when taking the traditional route is often excluded from pay-back calculations. The writers who run out of money, patience, or interest choosing this route are ignored leading to a “survivor bias” when comparing traditionally published authors with indie authors.
Many writers augment their early cash flow with writing-related income, for example, editing, free-lance magazine submissions, contract writing for trade journal or instruction manuals. In my own case, since I write Science Fiction, I tutor in physics and chemistry, as well as provide chemistry consulting as a way of staying connected to science.
Indie or Micro-Publishing is an Annuity Business
Secondly, Micro-Publishing is an annuity-driven small business. When you publish your first book, there will be an initial flurry of interest and then slower sales over the long term. Long-term sales depend on how many people hear about your book and hear enough good things to take a chance to buy it. You may also get copyright remuneration or some remuneration for library usage. These long-term sales are your annuity.
The key point: as you write more books, this annuity stream will grow, but often in the initial stages, the up-front costs of writing and publishing more books will grow faster than the annuity stream.
Most Writers Care About the Art as Much or More than They Care About the Business
Finally, writers are artists as well as business-owners. They have a message or art they wish to develop which is often more important to them than the money. I’ve often been told, “If you wrote Science Fiction more like mainstream SF, you would sell more books.” I think that’s true, but I wanted to write Science Fiction that I would like to read but no one else has bothered to write. For me that means I explore worldview, spiritual, and philosophic questions as well as maintaining a strong science component in my novels. Not optimizing only for the money, probably puts one on a slower growth trajectory, but through it I hope to connect with kindred spirits who long for the same kind of story that I seek.
So What Should I Worry About as an Indie Writer?
First, ask yourself what happens if my next book goes viral and hundreds, even thousands of readers want it at once? Can your distribution system handle it? If you only sell personal copies or mail them yourself, the answer is probably “no.” If some other organization handles the sales, then the answer is likely “yes.” In other words, make sure your distribution channel is scalable in case the breakthrough you hope for happens.
Writers are often taught to market aggressively. I won’t do that for two reasons: (1) I don’t want to approach anyone in a way that I would not want to be approached. I don’t like aggressive tactics so I won’t use them. (2) I started to realize that when friends would see me, they would immediately think “I haven’t bought Peter’s book yet.” I don’t want that either. Their friendship is much more important to me than a sale. They need to know that they don’t have to like or buy my books to be my friend. That thought should not even come up.
As a consequence, most of my “advertising” or marketing is low-key on social media, by email signatures, or by magnetic signs on my vehicle. Word of mouth, without my intervention, is still the best form of advertising. Improving my writing craft so that readers will enjoy my books so much that they will give them as gifts or recommend them to friends and family is my long term objective.
3. Things Change Unexpectedly
When I published my first book, it was still possible to use Canada Post to mail books to customers at a reasonable shipping charge. Now so many surcharges, special charges have been added that even with a small-business discount, it can cost me $17.50 to ship one book to a nearby small town. Who can afford to pay that much on a book worth $20-30? the answer is “no one.”
This unexpected change has shut down one potential channel for reaching readers. These kinds of changes that are beyond a writer’s control have a major impact on the business. Like all small businesses, one has to adapt and make sure there are several ways to get your books to your readers.
Above all, keep writing, connect with like-minded readers, and connect with other writers who share your passion to communicate with others and bring a little beauty and inspiration into their lives.
Posted by Peter Kazmaier
As a writer I’m always looking for inspiration. I want my readers to “see” the scenes they are reading about and so I want to experience and even do my writing in places that help me describe beautiful locales. Furthermore, beautiful natural settings seem to inspire my imagination.
One place that helps me in this way is our cottage on the Rideau Canal System in Eastern Ontario. I have found that my kayaking adventure off British Columbia’s Maurelle Island is another place that has inspired my imagination.
I had opportunity with family to spend five glorious days with Go With The Flow near the Surge Narrows islands.
We were a family group of four and were joined by another couple who began as strangers but rapidly became good friends. We had an absolutely wonderful, breath-taking time! The temperature on the ocean was perfect for summer. The kayaking instruction was helpful. The scenery was spectacular. We were able to see abundant marine life and our guides were very knowledgeable and provided interesting details about the plants and animals we were observing.
Although I have kayaked on lakes a few times, the kayaking instruction I received significantly improved my stroke and my endurance and confidence improved markedly.
The food was superb. It was well-presented and delicious. I so appreciated the early morning coffee enjoyed on the Cabana overlooking our bay, the Surge Narrows islands and Quadra Island.
With respect to my writing, I now have pictures embedded in my memory of tidal flats, rain forests, fern-filled glades, and brooks bubbling over moss-covered rocks or meandering through flower-filled meadows.
What a contrast to the lake country I love—the tang of ocean spray, seals, sea urchins, crabs, and cool air even in the midst of summer. And almost no mosquitoes!
If, as a writer, you’re thinking of checking this out, you need to be aware of two things:
1. The days focus on kayaking. Your writing time (if you choose) will be in the late afternoon and evening.
2. The base camp, on a picturesque, secluded bay, is off-grid. For my part, I took six chapters of my latest manuscript for reading out loud and editing. You can charge your laptop, but there is no internet.
For my part, I have pictures in my mind’s eye and photographs that I think will enhance my writing for years to come.
If you’re interested in what Peter is writing, follow this link for his author page.