Category Archives: Predatory Pricing
Posted by Peter Kazmaier
I recently received a question from an interested customer who wanted to buy The Halcyon Dislocation as a Christmas gift, a question guaranteed to warm the heart of any author. When she checked on my Amazon author site, she saw the Kindle edition of The Halcyon Dislocation for $3.99, but at that time the only printed copy she saw was listed for $92.48 USD (I think the vendor promised shipping for only $3.99). Her question to me was “What gives here? Why is a $3.99 Kindle book listing for $92.48?” Great question. My books lists for $24.99 CAD (since I’m a Canadian author and the book is printed in Canada). I didn’t take a screen capture at the time, but here’s one from today:
The Paperback price is somewhat lower today than before Christmas, but still almost four times the list price. What’s going on and how does one get at least the list price (vendors like Amazon sometimes have sales prices which are much better than the list).
If one clicks on the Kindle edition then …
Only now do you see the much more reasonable list price of $24.99. So where did these $80-$90 prices come from? I contacted my publisher, Word Alive Press and their representative did not know. The simple answer appears to be that there are vendors who can list at any price they choose and somehow their offerings can appear very high up in the on-line listing. When I discussed this on my author site on Goodreads, I was contacted by another author who speculated that for relatively rare books (I didn’t think of The Halcyon Dislocation as a rare book), there are vendors who attempt to sell books at inflated prices and if they get a hit they simply buy a copy at the list price and take home a tidy profit with no inventory. In the case of my author colleague, his textbook which lists for $79.95 was offered for $450. His theory may be correct. if one clicks on the expensive version and then on the box “see all buying options” :
Then one can pull up a list of vendors that offer to sell The Halcyon Dislocation listed in order of decreasing price:
As an author who is trying to make a name for himself, I wish I could offer a 326 page trade paperback like The Halcyon Dislocation for much less than $24.99 (as I do with the Kindle edition at $3.99) however with Print-On-Demand costs that is not really feasible. However, to me, charging $80 or $90 dollars for a book that with one click would let the reader buy it for $25 is predatory, and takes advantage of a customer’s inexperience with internet sales.